![]() Francesca’s plans to orchestrate a relaunch of Richer Poorer in 2024. Richer Poorer’s employees will remain on staff, and the brand’s operations are set to continue as normal. ![]() As part of the deal, Richer Poorer CEO Iva Pawling will now serve as president of Richer Poorer, Franki and wholesale for the entire company. Francesca’s operates more than 400 of its own stores across the country. Seventy-five percent of Richer Poorer’s business is DTC but it has relationships with wholesalers including Revolve, Bloomingdale’s and Nordstrom. “This will deliver increased operational efficiencies, accelerate our omnichannel capabilities and open new revenue streams. ![]() ![]() “Creating this new cooperative of brands allows us to benefit from a diverse bench strength of expertise, while setting up the whole for greater reach into our target markets,” Clarke said. ![]()
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